CBSE Class 12 Syllabus for Mass Media and Production
UNDERSTANDING THE EVOLUTION AND FORMS OF MASS MEDIA
THEORY + PRACTICAL
Time: 3 Hours + 2 Hours, Theory: 60 Marks, Practical: 40 Marks
Unitâ€“1: Understanding the Language of the Medium 24+16
Chapterâ€“1: Media Literacy
- Introduction to Media Literacy.
- Introduction to Mass Media.
- Audience Theories.
- Media Ownership.
- Media Representation.
- Media & Violence.
Chapterâ€“2: Aspects of Film Language
- The concept of missing scene.
- Film Analysis:
- Short film â€“ fiction.
- Short film â€“ non-fiction.
- Feature film.
Chapterâ€“3: Content Analysis of TV Programmes
- The concept of a soap opera â€“ Daily soap, Weekly soap, Genres of Soap Opera.
- Primary audience of each genre, the segmented nature of the audience.
- Gaze of the audience, concept of a flow, continuous interruption.
- Culture of Film based programmes.
- Culture of Music based programmes.
- Educational TV, Non-fiction on TV.
Chapterâ€“4: Content Analysis of Radio programmes
- News- the format, the language, frequency talks, magazine programmes â€“ unidirectional nature.
- Feedback with a time phase difference.
- Dramas â€“ the unique nature of radio plays.
- Interactive programmes-phone in, live interaction, music, experiences, memories as content of these programmes.
Chapterâ€“5: Content Analysis of Newspapers and Periodicals
- The macro composition of a daily â€“ various sections like the front page, edit page, sports page, business page.
- The micro composition of a daily â€“ proportion of visual and text, language, highlighting.
- The macro composition of a periodical-various sections like the cover page, cover story, features, columns, business page.
- The micro composition of a periodicalâ€“proportion of visual and text, language, highlighting.
Chapterâ€“6: Features of the Internet
- Emails: Personal, business communication between individuals and organizations, changing characteristics of the same.
- Websites: Educational sites, Entertainment sites, Information sites, Social networking sites, Business sites.
- Web Advertising.
- The changing nature of communication and perception of interpersonal and social communication due to the various developing possibilities of the Internet.
Unitâ€“2: Evolution of the Media [Global] 24+16
Chapterâ€“1: The Evolution of International Cinema
- The Silent Era [1895t o 1927].
- Primitives and Pioneers in UK, France and USA.
- Establishment of Hollywood, D.W Griffith and Slap stick comedy.
- Expressionism in Germany.
- Socialist Realism in USSR.
- The Sound Era [1927 to the present day, transition from black and white to colour].
- The British, American and European documentary movement.
- Genres in Hollywood.
- Neorealism in Italy.
- The decade of Classical Cinema 1950-1960.
- European Cinema.
- Asian Cinema.
- African Cinema.
- Latin American Cinema.
- Post- Globalizationâ€“ Hollywood and other cinemas.
Chapterâ€“2: The Evolution of International Television
- Early beginnings from 1926.
- Post World War II.
- Commercial transmission- Local networks.
- National and trans-national networks.
- Live and recorded transmission.
- Video and Cable Networks.
- Satellite communication.
- Evolution of Fiction and Nonfiction programmes.
- Television as a part of the Internet.
Chapterâ€“3: The Evolution of Print Medium
- Journalism as a 17th and 18th century phenomenon.
- Role of Industrial Revolution in the spread of print media.
- Local newspapers, Chain of newspapers.
- Some features of Journalism in Europe and America.
- On line editions.
Chapterâ€“4: The Evolution of Radio
- Technically a combination of wireless and telegraph technology.
- Bell, Marconi, Jagdish Chandra Bose, Tesla created the possibilities of transmission.
- From Military use to the Civil one in the 1920s.
- Establishment of BBC in 1922, also Federal Commission in USA.
- News and commercial messages.
- By 1940 a universal and round the clock companion.
- 1955 onwards the invention of the transistor making radio portable.
- National/Regional Network: AM, FM, Stereo Broadcasts.
- Radio as a part of web communication.
Chapterâ€“5: Evolution of the Internet
- The internet becomes are reality in the 1970s.
- Till 1991, internet is limited to the military and industrial circles and is closed to others.
- Development of WWW in 1991 opens up internet.
- The phenomenal growth after that.
Unitâ€“3: Convergence of the Media 12+8
Chapterâ€“1: Independence and Inter-Convertibility of the Media
- Nature of audio-visual signals and messages â€“ Optical/Electronic.
- Nature of media â€“ Print â€“ Text.
- Film: Optical Image.
- Television: Electronic Image: Radio- wireless communication.
- Accommodation of text, sound, image into Film.
- Accommodation of Film into Television.
- Internet as the meeting point of all the mass media.
Chapterâ€“2: Convergence and the New Possibilities of Communication
- Earlier models of communication.
- Mass communication model of a few transmitting to a vast number of receivers.
- Gigantic organization.
- Huge technical infra-structure.
- Large scale revenue.
- The changed paradigm due to the Internet.
- Empowering an individual to post data on the Internet.
- Information, message in one medium triggering off activity in the others.
- Many sources of the same information.
- Distribution of the information between individuals on an unprecedented global scale.
- Rapidity of opinion generation on a local, national and global scale.
- The socio-political implications of the new information order.
- The strengthening of democracy.
THE CREATIVE AND COMMERCIAL PROCESS IN MASS MEDIA
THEORY + PRACTICAL
Time: 3 Hours + 2 Hours Theory: 60 Marks
Practical: 40 Marks
Unitâ€“1: Graphic Design-Multimedia Applications Theory: 30
- Introduction to multimedia.
- Still image.
- Video Applications.
- Creating a Multimedia project.
Unitâ€“2: Production Skills Practical: 40
- Project Tour of the campus of a training institute with some practical experience/ observation.
- Project â€“ Non-Fiction.
Unitâ€“3: Selling/Marketing/Exhibiting A Product Through Advertising: The Case Study Approach Theory: 30
Chapterâ€“1: Profile of a Product
- Product specifications.
Chapterâ€“2: The Task of Advertising
- Promotion of product.
- Drive sales.
- Build a brand identity.
- Increase the buzz.
Chapterâ€“3: The Available Media
- Print-newspapers, magazines, brochures, fliers, sposters.
- OOH-bill boards kiosks trade shows events.
- Broadcast advertising â€“ Radio TV Digital Internet + Mobile.
- â€˜In film’ promos.
- Celebrity endorsements.
- Cross promotions.
- Games (Mobile and computer) Covert advertising.
Chapterâ€“4: Forms of Advertising
- Product Advertising.
- Institutional Advertising (Corporate).
- Social Service â€“ PSA Advocacy Advertising.
- Comparative Advertising Cooperative Advertising Direct Mail.
- A Point-of-Purchase Advertising.
- Informational Advertising.
LIST OF RECOMMENDED BOOKS
- The Creative & Commercial Process in Mass Media-II, Class XII, Published by CBSE
- Media and Social Inequality: Innovations in Community Structure Research by John Pollock.
- Mass Media, An Aging Population, and the Baby Boomers By Michael L. Hilt, Jeremy H. Lipschultz.
- Media Piracy in Emerging Economies by Joe Karaganis.
- Broadcasting, Voice, and Accountability by Steve Buckley.
- Media, Technology, and Society: Theories of Media Evolution by Russell Neuman.