CBSE Class 12 Syllabus for Mass Media and Production



Time: 3 Hours + 2 Hours, Theory: 60 Marks, Practical: 40 Marks

Unit–1: Understanding the Language of the Medium 24+16

Chapter–1: Media Literacy

  • Introduction to Media Literacy.
  • Introduction to Mass Media.
  • Audience Theories.
  • Media Ownership.
  • Media Representation.
  • Media & Violence.

Chapter–2: Aspects of Film Language

  • The concept of missing scene.
  • Film Analysis:
  • Short film – fiction.
  • Short film – non-fiction.
  • Feature film.

Chapter–3: Content Analysis of TV Programmes

  • The concept of a soap opera – Daily soap, Weekly soap, Genres of Soap Opera.
  • Primary audience of each genre, the segmented nature of the audience.
  • Gaze of the audience, concept of a flow, continuous interruption.
  • Culture of Film based programmes.
  • Culture of Music based programmes.
  • Educational TV, Non-fiction on TV.

Chapter–4: Content Analysis of Radio programmes

  • News- the format, the language, frequency talks, magazine programmes – unidirectional nature.
  • Feedback with a time phase difference.
  • Dramas – the unique nature of radio plays.
  • Interactive programmes-phone in, live interaction, music, experiences, memories as content of these programmes.

Chapter–5: Content Analysis of Newspapers and Periodicals

  • Newspapers:
  • The macro composition of a daily – various sections like the front page, edit page, sports page, business page.
  • The micro composition of a daily – proportion of visual and text, language, highlighting.
  • Periodicals:
  • The macro composition of a periodical-various sections like the cover page, cover story, features, columns, business page.
  • The micro composition of a periodical–proportion of visual and text, language, highlighting.

Chapter–6: Features of the Internet

  • Emails: Personal, business communication between individuals and organizations, changing characteristics of the same.
  • Websites: Educational sites, Entertainment sites, Information sites, Social networking sites, Business sites.
  • Blogs.
  • Web Advertising.
  • The changing nature of communication and perception of interpersonal and social communication due to the various developing possibilities of the Internet.

Unit–2: Evolution of the Media [Global] 24+16

Chapter–1: The Evolution of International Cinema

  • The Silent Era [1895t o 1927].
  • Primitives and Pioneers in UK, France and USA.
  • Establishment of Hollywood, D.W Griffith and Slap stick comedy.
  • Expressionism in Germany.
  • Socialist Realism in USSR.
  • The Sound Era [1927 to the present day, transition from black and white to colour].
  • The British, American and European documentary movement.
  • Genres in Hollywood.
  • Neorealism in Italy.
  • The decade of Classical Cinema 1950-1960.
  • European Cinema.
  • Asian Cinema.
  • African Cinema.
  • Latin American Cinema.
  • Post- Globalization– Hollywood and other cinemas.

Chapter–2: The Evolution of International Television

  • Early beginnings from 1926.
  • Post World War II.
  • Commercial transmission- Local networks.
  • National and trans-national networks.
  • Live and recorded transmission.
  • Video and Cable Networks.
  • Satellite communication.
  • Evolution of Fiction and Nonfiction programmes.
  • Television as a part of the Internet.

Chapter–3: The Evolution of Print Medium

  • Journalism as a 17th and 18th century phenomenon.
  • Role of Industrial Revolution in the spread of print media.
  • Local newspapers, Chain of newspapers.
  • Some features of Journalism in Europe and America.
  • On line editions.

Chapter–4: The Evolution of Radio

  • Technically a combination of wireless and telegraph technology.
  • Bell, Marconi, Jagdish Chandra Bose, Tesla created the possibilities of transmission.
  • From Military use to the Civil one in the 1920s.
  • Establishment of BBC in 1922, also Federal Commission in USA.
  • News and commercial messages.
  • By 1940 a universal and round the clock companion.
  • 1955 onwards the invention of the transistor making radio portable.
  • National/Regional Network: AM, FM, Stereo Broadcasts.
  • Radio as a part of web communication.

Chapter–5: Evolution of the Internet

  • The internet becomes are reality in the 1970s.
  • Till 1991, internet is limited to the military and industrial circles and is closed to others.
  • Development of WWW in 1991 opens up internet.
  • The phenomenal growth after that.

Unit–3: Convergence of the Media 12+8

Chapter–1: Independence and Inter-Convertibility of the Media

  • Nature of audio-visual signals and messages – Optical/Electronic.
  • Live/Recorded.
  • Analogue/Digital.
  • Nature of media – Print – Text.
  • Film: Optical Image.
  • Television: Electronic Image: Radio- wireless communication.
  • Accommodation of text, sound, image into Film.
  • Accommodation of Film into Television.
  • Internet as the meeting point of all the mass media.

Chapter–2: Convergence and the New Possibilities of Communication

  • Earlier models of communication.
  • Broadcasting.
  • Mass communication model of a few transmitting to a vast number of receivers.
  • Gigantic organization.
  • Huge technical infra-structure.
  • Large scale revenue.
  • The changed paradigm due to the Internet.
  • Empowering an individual to post data on the Internet.
  • Information, message in one medium triggering off activity in the others.
  • Many sources of the same information.
  • Distribution of the information between individuals on an unprecedented global scale.
  • Rapidity of opinion generation on a local, national and global scale.
  • The socio-political implications of the new information order.
  • The strengthening of democracy.



Time: 3 Hours + 2 Hours Theory: 60 Marks

Practical: 40 Marks

Unit–1: Graphic Design-Multimedia Applications Theory: 30


  • Introduction to multimedia.


  • Text.


  • Still image.


  • Video Applications.


  • Sound.


  • Creating a Multimedia project.

Unit–2: Production Skills Practical: 40


  • Project Tour of the campus of a training institute with some practical experience/ observation.


  • Project – Non-Fiction.

Unit–3: Selling/Marketing/Exhibiting A Product Through Advertising: The Case Study Approach  Theory: 30

Chapter–1: Profile of a Product

  • Product specifications.
  • Targeted.
  • Buyers.

Chapter–2: The Task of Advertising

  • Promotion of product.
  • Drive sales.
  • Build a brand identity.
  • Increase the buzz.

Chapter–3: The Available Media

  • Print-newspapers, magazines, brochures, fliers, sposters.
  • OOH-bill boards kiosks trade shows events.
  • Broadcast advertising – Radio TV Digital Internet + Mobile.
  • ‘In film’ promos.
  • Celebrity endorsements.
  • Cross promotions.
  • Merchandise.
  • Games (Mobile and computer) Covert advertising.

Chapter–4: Forms of Advertising

  • Product Advertising.
  • Institutional Advertising (Corporate).
  • Social Service – PSA Advocacy Advertising.
  • Comparative Advertising Cooperative Advertising Direct Mail.
  • A Point-of-Purchase Advertising.
  • Informational Advertising.


  • The Creative & Commercial Process in Mass Media-II, Class XII, Published by CBSE
  • Media and Social Inequality: Innovations in Community Structure Research by John Pollock.
  • Mass Media, An Aging Population, and the Baby Boomers By Michael L. Hilt, Jeremy H. Lipschultz.
  • Media Piracy in Emerging Economies by Joe Karaganis.
  • Broadcasting, Voice, and Accountability by Steve Buckley.
  • Media, Technology, and Society: Theories of Media Evolution by Russell Neuman.